Your job - a special part of your life! Working at WIKA means mastering new challenges and constantly developing further. International locations and a broad product portfolio offer you exciting perspectives in a familiar environment.

The Campaign Strategist is responsible for the planning, creating and execution of multi-channel marketing campaigns that achieve demand/lead generation and awareness goals. Responsibilities involve messaging and strategy development, hands-on implementation, project management, and data analysis and reporting. This role will work closely with marketing and sales leadership, sales and marketing operations, product management and business analytics.

Campaign Strategist

PRINCIPLE ACCOUNTABILITIES: KPI’s

  • Plans and implements effective multi-channel marketing campaigns that generate demand and awareness of products and services, including product launches, to support sales and customer retention

  • Conducts market, competitor and customer research to develop and vet messaging and value propositions that serve as the foundation for campaign creation

  • Leads content marketing initiatives (ebooks, infographics, case studies, blog posts, etc.) for assigned market segments and provides guidance on campaign-related SEO, SEA and social media efforts

  • Manage campaign calendar and collaborates with resources supporting content delivery, including creative resources, i.e. graphic design, outside agencies

  • Trains sales on campaign specifics and provides updates on campaign progress

  • Analyzes and reports on performance metrics of campaigns, and test and optimize campaigns on a regular basis

  • Compiles learnings and shares best practices across teams to help achieve the most effective marketing campaigns
     

    ESSENTIAL FUNCTIONS: 

    Develop/Implement Campaign Strategy: Collaborate with key stakeholders to create marketing campaign strategies, including messaging and value propositions, to develop effective programs that generate qualified leads for sales

     

    Build Multi-Channel Campaigns: Strike the right balance of digital and off-line marketing tactics to achieve demand and lead generation objectives. Requires content strategy and creation to support the buyer journey

     

    Manage Campaign Execution, Reporting: Serve as lead on campaign execution for assigned market segments including: directing needed resources; ensuring timely completion of projects, and communicating campaign choreography, objectives, goals and results to key stakeholders 

 

  • JOB SPECIFICATIONS/PERSONAL QUALIFICATIONS: 

  • Bachelor’s Degree in Communications, Marketing or related field

  • 3-5 years of experience in a demand/lead generation campaign management role

  • Excellent writing and editing skills

  • Experience developing messaging and value propositions

  • Ability to think strategically

  • Ability to analyze and optimize campaigns

  • Experience with marketing automation platforms

  • Project management skills and understanding of how to manage the priorities of multiple stakeholders and focus on the delivery of results

  • Collaborative approach with a track record of working with members of the marketing team, sales organization and product management

  • Strong presentation skills

  • Ability to interface with people at all levels, including customers

  • Ability to handle multiple tasks simultaneously

 

It is the policy of WIKA Instrument LP to afford equal opportunity for employment to all individuals regardless of race, color, religious creed, sex, age, national origin, genetics, disability or veteran status. WIKA is an equal opportunity/affirmative action employer.

 


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Our company

WIKA Alexander Wiegand SE & Co. KG is a renowned partner and competent specialist for pressure, temperature and level measurement technology.

As an internationally positioned family business with an annual turnover of 750 million euros, we defend our leading position in the world market. Our success is assured by 7,900 highly qualified and motivated employees worldwide.